To ensure GDPR compliance of websites developed for our clients, particularly on the issue of cookie consents, Walt has specialized in the Axeptio solution, becoming a partner agency. Explanations.
What is cookie consent?
The General Data Protection Regulation (GDPR) requires prior consent from a website visitor before the latter uses the intended cookies (statistics, advertising, etc.). Thus, and from March 31, 2021, an Internet user must be able to deactivate some or all cookies present on a website, in a simple manner.
What solution should be proposed to remain GDPR compliant?
As a digital agency, one of our services is the design of websites and e-commerce sites. Beyond the design and technical aspects, we are concerned with creating interfaces that can measure specific objectives (see our Tracking and Web Analytics expertise ), while respecting the legislation on the collection and use of personal data (GDPR). This is how we chose the Axeptio tool for managing user consent.
What are the benefits of Axeptio?
Walt offers the Axeptio solution to its customers to manage the collection of cookie and marketing consents, the storage of these consents, and to offer a Preference Center for users. Several advantages of using Axeptio:
- A practical and user-friendly solution
- A tool recommended by the French CNIL, with in particular the possibility of justifying consents
- A discreet banner/widget that can be adapted to each client’s graphic charter
Walt, digital agency certified Axeptio Official Partner
Since the GDPR update, Walt has been offering Axeptio to its clients as a cookie consent management solution. Naturally, Walt has officially become an Axeptio Partner certified digital marketing agency .
As a Partner agency and as part of our client support: Walt takes care of everything! Namely: configuring Axeptio and integrating the cookie consent widget into the website, listing the different cookies and allowing deactivation for each if the user wishes, and customizing the widget to the client’s graphic charter.
