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What is cookie consent and how to stay compliant?

To ensure GDPR compliance of websites developed for our clients, particularly on the issue of cookie consents, Walt has specialized in the Axeptio solution, becoming a partner agency. Explanations. What is cookie consent? The General Data Protection Regulation (GDPR) requires prior consent from a website visitor before the latter uses the intended cookies (statistics, advertising, etc.). Thus, and from March 31, 2021, an Internet user must be able  to deactivate some or all cookies present on a website, in a simple manner. What solution should be proposed to remain GDPR compliant? As a digital agency, one of our services is the design of websites and e-commerce sites. Beyond the design and technical aspects, we are concerned with creating interfaces that can measure specific objectives (see our Tracking and Web Analytics expertise ), while respecting the legislation on the collection and use of personal data (GDPR). This is how we chose the Axeptio tool for managing user consent. What are the benefits of Axeptio? Walt offers the Axeptio solution to its customers to manage the collection of cookie and marketing consents, the storage of these consents, and to offer a Preference Center for users.  Several advantages of using Axeptio: Walt, digital agency certified Axeptio Official Partner Since the GDPR update, Walt has been offering Axeptio to its clients as a cookie consent management solution. Naturally, Walt has officially become an Axeptio Partner certified digital marketing agency . As a Partner agency and as part of our client support:  Walt  takes care of everything!  Namely: configuring Axeptio and integrating the cookie consent widget into the website, listing the different cookies and allowing deactivation for each if the user wishes, and customizing the widget to the client’s graphic charter.

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How to strengthen your digital marketing strategy?

Do you know of a slightly quieter activity? Take advantage of this period to analyze and adapt your digital strategy . We have listed several optimization avenues below. 1. Take the time to analyze your data We’re not going to scare you with “big data”, we’re simply going to talk to you about “data”. Because if you use the Web as an acquisition channel, data is everywhere, whether you’re an SME or a large group. Your CRM tool This platform centralizes your audience data (contacts, prospects, customers). A good  CRM strategy  is essential to ensure the effectiveness of your campaigns! Make sure that: Your website / online store Your marketing campaigns You’ve spent time and often budget on online campaigns, it’s worth knowing what worked and what could be optimized. Email,  Google Ads campaigns , social media ads: analyze the numbers that interest you, directly linked to your goals and your return on investment. Your social profiles Do you have a business account and are active on these social platforms? Meta (Facebook + Instagram + Whatsapp + Messenger), LinkedIn, TikTok, Pinterest… they all have statistics on your subscribers. Compare them to your marketing targets: are you hitting the nail on the head? Very good. Are you aiming off the mark? Adapt your strategy! A word of advice: limit the number of indicators to be followed per platform!To give you an example: the performance reports that Walt produces for his clients rarely exceed 3 pages! 2. Adapt your digital strategy This data analysis should give you clues to adapt your digital strategy  and strengthen its effectiveness. Some examples: Your  digital strategy  must be based on  concrete objectives  (gaining notoriety, making sales, generating leads) and a  targeted audience . 3. Update your content We know, this isn’t usually your favorite pastime, but this step is important. Your company’s information and online content should be up-to-date and relevant to your audience. This quieter period is a good time to update the information available online about your company, its products, its news, etc. Here are some recommendations: And if you need support from a digital strategy consulting agency, contact us to discuss your objectives.

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Why choose WordPress for your business website?

At Walt, we believe that your corporate website should be flexible, scalable and tailored: it is a reflection of your company’s identity, vision and growth. This article explores why we believe that WordPress CMS is the ideal choice for creating a corporate website. 1. Customization and Flexibility 2. Friendliness and Autonomy 3. Optimization for natural referencing (SEO 4. Security and Reliability 5. Scalability

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5 key steps for an effective digital communication strategy

Digital now plays a major role in decision-making processes. Before launching into multiple points of contact, the challenge for companies is to define an effective digital communication strategy. Here are 5 key steps to guide you in defining your strategy. In 2023, it was estimated that around 84% of consumers conducted online research before making a purchase. This statistic highlights the growing importance of digital in decision-making. Developing an effective digital communication strategy has therefore become essential for companies wishing to increase their visibility and engage their audience. The One Two Digital agency guides you through 5 key steps to building successful digital communication . In summary, the 5 key steps to successful communication are: 1. Understand your target audience The first step in any digital communications strategy is to understand who your audience is . Who are they? What are their needs, their expectations, and how do they consume information online? Conducting a detailed analysis of personas (a sort of robot portrait of your typical customers) is essential to adapt your message and choose the most relevant communication channels. At One Two Digital , for example, we offer a UX co-design workshop to define your personas with you, the starting point of your strategy. 2. Define your communication objectives “Why?” is certainly one of the most essential questions to ask yourself when you want to develop your digital strategy. What are your goals? Increase brand awareness, generate online leads, increase in-store visits, improve engagement, sell a specific product, etc. Your goal will directly impact the messages and the platforms chosen to broadcast them. If it is not well defined, you risk spreading yourself too thin and wasting time to ultimately achieve few results. Your goals should be SMART : Specific, Measurable, Achievable, Realistic, and Time-bound. A clear definition of goals will guide all actions in your digital strategy. 3. Choose the right communication channels Keep in mind that depending on your audience and your goals, some channels will be more appropriate than others. Social networks, emailing, website, online directories, advertisements… Each channel has its specificities and allows you to reach the audience in a different way. Before you start, make sure you prioritize the most relevant channels, the idea being quite simple: be present above all where your audience is looking for you! A diversified but thoughtful presence is the key to an effective digital communication strategy. 4. Create engaging and relevant content Content is king in digital communication. Blog articles, videos, infographics, case studies, social media posts… The format should be chosen based on what resonates best with your audience . Be aware that on the web, quality often trumps quantity. So be sure to create useful and original content for your target audience. 5. Analyze and adjust your strategy Measuring your actions is essential to know if your goals are being met. Using tools like Google Analytics (or Matomo if you’re looking for a Google alternative) can be a good start to track your performance on your website and/or app. In addition, each platform (Instagram, Facebook, etc.) generally gives you the possibility to access statistics on your performance. So, take advantage of it! Data analysis will allow you to continually optimize your digital communication actions. Remember that the web moves fast: what’s true today may not be true tomorrow. Check your performance regularly, and be prepared to adjust your strategy based on the results. Bonus: Be realistic One of the most common mistakes is wanting to be visible everywhere , but without the resources to do it properly. Keep in mind that it is better to have 3 well-designed and regularly updated communication channels than 10 botched ones with some completely abandoned. Each of the platforms used will contribute to the overall image of your company on the web. When you launch a communication channel, be aware of the commitment that it will require from you later, whether in terms of money, time or skills. The final word Developing an effective digital communication strategy is a complex but essential process. The One Two Digital agency in Annecy is at your disposal to support you in this process, using its expertise in digital strategy to maximize your online performance.

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Website redesign: what steps to take to make your project a success?

Redesigning a website can be a complex project, but with a good strategy and effective execution, the chances of success are greatly improved. One Two Digital summarizes 5 steps to follow to succeed in your redesign project. Are you considering a redesign of your website? This process, often necessary to follow new objectives, involves several key steps to ensure a successful project. The One Two Digital agency details 5 steps to successfully complete your redesign project: Step 1 – Audit of the existing situation If you’ve decided to start a redesign project, it’s because your company’s current website doesn’t seem to be able to achieve all of your goals. This website audit step is important to understand your strengths and weaknesses, identify the elements to keep and those to improve. A website audit can therefore include an in-depth analysis of several aspects: Step 2 – Define the objectives Once the audit is done, it is time to clearly list the objectives of your new website. What do you want to achieve? Generate qualified contacts? Improve your brand image? Boost your sales? Recruit new talent? Defining specific and measurable objectives will help set a course for the redesign project and measure its success in the long term. For example, if your objective is to generate leads, the completion of the contact form and the click on other contact links (email, telephone) can be measured via a tracking tool. You will be able to follow these objectives and adapt your strategy according to performance. Step 3 – Brainstorming Before you start writing the specifications, we recommend that you gather all the needs and expectations for this redesign project. For example, if your site must generate contacts: involve your sales department. If your problem is recruitment: involve your Human Resources department. Organizing a co-creation workshop addresses this issue of having a global vision of the company, taking into account the expectations of the different departments, and defining a common vision of the project with several deliverables that will be useful to you for the future. For example: At this stage, One Two Digital can help you organize a co-design workshop within your company, which will serve as a starting point for writing your specifications. Step 4 – Drafting the specifications The specifications are an essential document that formalizes the different stages of the redesign of your website. It includes the results of the audit, the defined objectives, the expected functionalities, the technical constraints, the ergonomic and graphic brief, the schedule and the budget. This document serves as a roadmap for the agency that will be in charge of the redesign, and helps ensure that all stakeholders fully understand the project. Step 5 – Choosing the service provider The success of your website redesign project depends largely on the choice of the web agency that will support you, or any other external service provider (e.g. photographer, editor). Take the time to compare the different offers, meet the teams and choose a trusted partner who will understand your needs and offer you a tailor-made solution. Remember: a successful website redesign is a profitable investment that helps you achieve the goals you set for yourself. Without measuring these goals, you won’t be able to analyze the performance of your new site. One Two Digital can support you in your redesign project in 2 areas: Do not hesitate to contact us for an initial discussion about your project.

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User experience: what impact on digital performance?

A fundamental discipline in the design of products or services (physical or digital), UX design is a design method centered on the end user. It encompasses all the emotions, perceptions and responses that a user feels when interacting with this product or service. The objective is to tend towards positive experiences that meet the real needs of users. The impact of UX on your digital strategy User-centered design offers many benefits, both from the user and business perspective: The 3 fundamental principles of UX When designing user experiences, three key concepts guide the process to ensure an effective and satisfying product or service. UX Design for Sustainable Digital Success UX design is therefore a strategic approach that places the user at the heart of each digital initiative. At One Two Digital, we believe that integrating UX design principles is the key to optimizing business results, building user loyalty and standing out in a competitive market. We organize co-design workshops to help you understand your users and create tailor-made solutions that meet their real needs.

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