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To ensure GDPR compliance of websites developed for our clients, particularly on the issue of cookie consents, Walt has specialized in the Axeptio solution, becoming a partner agency. Explanations. What is cookie consent? The General Data Protection Regulation (GDPR) requires prior consent from a website visitor before the latter uses the intended cookies (statistics, advertising, etc.). Thus, and from March 31, 2021, an Internet user must be able  to deactivate some or all cookies present on a website, in a simple manner. What solution should be proposed to remain GDPR compliant? As a digital agency, one of our services is the design of websites and e-commerce sites. Beyond the design and technical aspects, we are concerned with creating interfaces that can measure specific objectives (see our Tracking and Web Analytics expertise ), while respecting the legislation on the collection and use of personal data (GDPR). This is how we chose the Axeptio tool for managing user consent. What are the benefits of Axeptio? Walt offers the Axeptio solution to its customers to manage the collection of cookie and marketing consents, the storage of these consents, and to offer a Preference Center for users.  Several advantages of using Axeptio: Walt, digital agency certified Axeptio Official Partner Since the GDPR update, Walt has been offering Axeptio to its clients as a cookie consent management solution. Naturally, Walt has officially become an Axeptio Partner certified digital marketing agency . As a Partner agency and as part of our client support:  Walt  takes care of everything!  Namely: configuring Axeptio and integrating the cookie consent widget into the website, listing the different cookies and allowing deactivation for each if the user wishes, and customizing the widget to the client’s graphic charter.

Do you know of a slightly quieter activity? Take advantage of this period to analyze and adapt your digital strategy . We have listed several optimization avenues below. 1. Take the time to analyze your data We’re not going to scare you with “big data”, we’re simply going to talk to you about “data”. Because if you use the Web as an acquisition channel, data is everywhere, whether you’re an SME or a large group. Your CRM tool This platform centralizes your audience data (contacts, prospects, customers). A good  CRM strategy  is essential to ensure the effectiveness of your campaigns! Make sure that: Your website / online store Your marketing campaigns You’ve spent time and often budget on online campaigns, it’s worth knowing what worked and what could be optimized. Email,  Google Ads campaigns , social media ads: analyze the numbers that interest you, directly linked to your goals and your return on investment. Your social profiles Do you have a business account and are active on these social platforms? Meta (Facebook + Instagram + Whatsapp + Messenger), LinkedIn, TikTok, Pinterest… they all have statistics on your subscribers. Compare them to your marketing targets: are you hitting the nail on the head? Very good. Are you aiming off the mark? Adapt your strategy! A word of advice: limit the number of indicators to be followed per platform!To give you an example: the performance reports that Walt produces for his clients rarely exceed 3 pages! 2. Adapt your digital strategy This data analysis should give you clues to adapt your digital strategy  and strengthen its effectiveness. Some examples: Your  digital strategy  must be based on  concrete objectives  (gaining notoriety, making sales, generating leads) and a  targeted audience . 3. Update your content We know, this isn’t usually your favorite pastime, but this step is important. Your company’s information and online content should be up-to-date and relevant to your audience. This quieter period is a good time to update the information available online about your company, its products, its news, etc. Here are some recommendations: And if you need support from a digital strategy consulting agency, contact us to discuss your objectives.

At Walt, we believe that your corporate website should be flexible, scalable and tailored: it is a reflection of your company’s identity, vision and growth. This article explores why we believe that WordPress CMS is the ideal choice for creating a corporate website. 1. Customization and Flexibility 2. Friendliness and Autonomy 3. Optimization for natural referencing (SEO 4. Security and Reliability 5. Scalability

Digital now plays a major role in decision-making processes. Before launching into multiple points of contact, the challenge for companies is to define an effective digital communication strategy. Here are 5 key steps to guide you in defining your strategy. In 2023, it was estimated that around 84% of consumers conducted online research before making a purchase. This statistic highlights the growing importance of digital in decision-making. Developing an effective digital communication strategy has therefore become essential for companies wishing to increase their visibility and engage their audience. The One Two Digital agency guides you through 5 key steps to building successful digital communication . In summary, the 5 key steps to successful communication are: 1. Understand your target audience The first step in any digital communications strategy is to understand who your audience is . Who are they? What are their needs, their expectations, and how do they consume information online? Conducting a detailed analysis of personas (a sort of robot portrait of your typical customers) is essential to adapt your message and choose the most relevant communication channels. At One Two Digital , for example, we offer a UX co-design workshop to define your personas with you, the starting point of your strategy. 2. Define your communication objectives “Why?” is certainly one of the most essential questions to ask yourself when you want to develop your digital strategy. What are your goals? Increase brand awareness, generate online leads, increase in-store visits, improve engagement, sell a specific product, etc. Your goal will directly impact the messages and the platforms chosen to broadcast them. If it is not well defined, you risk spreading yourself too thin and wasting time to ultimately achieve few results. Your goals should be SMART : Specific, Measurable, Achievable, Realistic, and Time-bound. A clear definition of goals will guide all actions in your digital strategy. 3. Choose the right communication channels Keep in mind that depending on your audience and your goals, some channels will be more appropriate than others. Social networks, emailing, website, online directories, advertisements… Each channel has its specificities and allows you to reach the audience in a different way. Before you start, make sure you prioritize the most relevant channels, the idea being quite simple: be present above all where your audience is looking for you! A diversified but thoughtful presence is the key to an effective digital communication strategy. 4. Create engaging and relevant content Content is king in digital communication. Blog articles, videos, infographics, case studies, social media posts… The format should be chosen based on what resonates best with your audience . Be aware that on the web, quality often trumps quantity. So be sure to create useful and original content for your target audience. 5. Analyze and adjust your strategy Measuring your actions is essential to know if your goals are being met. Using tools like Google Analytics (or Matomo if you’re looking for a Google alternative) can be a good start to track your performance on your website and/or app. In addition, each platform (Instagram, Facebook, etc.) generally gives you the possibility to access statistics on your performance. So, take advantage of it! Data analysis will allow you to continually optimize your digital communication actions. Remember that the web moves fast: what’s true today may not be true tomorrow. Check your performance regularly, and be prepared to adjust your strategy based on the results. Bonus: Be realistic One of the most common mistakes is wanting to be visible everywhere , but without the resources to do it properly. Keep in mind that it is better to have 3 well-designed and regularly updated communication channels than 10 botched ones with some completely abandoned. Each of the platforms used will contribute to the overall image of your company on the web. When you launch a communication channel, be aware of the commitment that it will require from you later, whether in terms of money, time or skills. The final word Developing an effective digital communication strategy is a complex but essential process. The One Two Digital agency in Annecy is at your disposal to support you in this process, using its expertise in digital strategy to maximize your online performance.