Logo and visual identity – One Two Digital

Visual identity: creation of your logo and graphic charter

Your company’s visual identity is crucial to ensure your communication, differentiate yourself from your competitors and allow you to create an emotional connection with your customers.

At One Two Digital, we support you in your branding project, with the creation or redesign of your visual identity, logo and graphic charter, and their adaptation to Web and Print media.

Identify

Objective: Create a unique brand identity

Your visual identity, made up of your logo , your graphic charter and all of your communication media , plays a crucial role in creating a strong and coherent brand image .

One Two Digital is a creative agency that supports companies in this branding mission , with the reflection, creation and variation of a relevant and impactful visual identity. Our team of designers is at your disposal to understand your values and your needs, and to offer you a tailor-made design for a unique and thoughtful identity .

The objectives of your visual identity:

Affirm

Stand out from the competition and assert your uniqueness.

Inspire

Inspire trust and engagement with your audience.

Communicate

Develop effective and consistent communication on your media.

Logo

Logo creation, visual signature of your company

The logo is the central element of your brand identity. It is the first point of contact between your company and its customers.

It is therefore crucial to create a unique, memorable logo, representative of your company’s values, adaptable to all Print and Web communication media.

Our methodology for creating a striking logo:

Briefing and research

Careful listening to your needs and expectations, analysis of your market and your competition, benchmark of inspirations and moodboard.

Creative Concept Proposals

Proposal of several creative concepts, back and forth with your team and selection of a track to focus on.

Finalization and declination

Refinement of the chosen track and finalization of the logo, management of its variations and delivery of the files.

Charter

Creation of the graphic charter

The graphic charter is a document that defines the rules for using your visual identity. It guarantees the consistency of your communication on all media.

At One Two Digital, a graphic charter includes the rules for using the logo and its variants, colors and typography, and examples of variations on Print and Web media.

Examples of declination supports:

Print

Creation of business cards, correspondence cards, letterhead, posters.

Web design

Creation of graphic models for your website, banners, illustrations and custom pictograms.

Social media

Creation of templates for social networks, images, videos and motion design.

Goodies

Projections of your identity on textile, promotional and artisanal goodies.

Examples of projects with identity creation

Need a visual identity for your business?

One Two Digital supports you in the creation or redesign of your identity, logo and graphic charter, as well as its implementation on your Web and Print media.