Redesigning a website can be a complex project, but with a good strategy and effective execution, the chances of success are greatly improved. One Two Digital summarizes 5 steps to follow to succeed in your redesign project.
Are you considering a redesign of your website? This process, often necessary to follow new objectives, involves several key steps to ensure a successful project. The One Two Digital agency details 5 steps to successfully complete your redesign project:
- Audit of the existing situation
- Defining objectives
- Brainstorming
- Drafting of specifications
- Choice of service provider
Step 1 – Audit of the existing situation
If you’ve decided to start a redesign project, it’s because your company’s current website doesn’t seem to be able to achieve all of your goals.
This website audit step is important to understand your strengths and weaknesses, identify the elements to keep and those to improve. A website audit can therefore include an in-depth analysis of several aspects:
- Design: consistency with your brand image / graphic charter
- User experience: analysis of navigation, structure and readability of content, mobile experience, etc.
- Contents: editorial analysis and compliance with good web writing practices
- Visibility: SEO audit to measure the performance of your site on search engines
- Technical performance: analysis of page display speed, server performance and good security practices
- Competition: analysis of your competitors’ websites, with their strengths and weaknesses
Step 2 – Define the objectives
Once the audit is done, it is time to clearly list the objectives of your new website. What do you want to achieve? Generate qualified contacts? Improve your brand image? Boost your sales? Recruit new talent?
Defining specific and measurable objectives will help set a course for the redesign project and measure its success in the long term. For example, if your objective is to generate leads, the completion of the contact form and the click on other contact links (email, telephone) can be measured via a tracking tool. You will be able to follow these objectives and adapt your strategy according to performance.
Step 3 – Brainstorming
Before you start writing the specifications, we recommend that you gather all the needs and expectations for this redesign project. For example, if your site must generate contacts: involve your sales department. If your problem is recruitment: involve your Human Resources department.
Organizing a co-creation workshop addresses this issue of having a global vision of the company, taking into account the expectations of the different departments, and defining a common vision of the project with several deliverables that will be useful to you for the future. For example:
- Work on your personas
- First idea of site tree / user journey
- List of expected features (priority and secondary)
- Graphic brief, with some reference sites
- List of technical constraints / details on the environment and the global ecosystem (ERP, CRM, Social media, etc.)
At this stage, One Two Digital can help you organize a co-design workshop within your company, which will serve as a starting point for writing your specifications.
Step 4 – Drafting the specifications
The specifications are an essential document that formalizes the different stages of the redesign of your website. It includes the results of the audit, the defined objectives, the expected functionalities, the technical constraints, the ergonomic and graphic brief, the schedule and the budget.
This document serves as a roadmap for the agency that will be in charge of the redesign, and helps ensure that all stakeholders fully understand the project.
Step 5 – Choosing the service provider
The success of your website redesign project depends largely on the choice of the web agency that will support you, or any other external service provider (e.g. photographer, editor). Take the time to compare the different offers, meet the teams and choose a trusted partner who will understand your needs and offer you a tailor-made solution.
Remember: a successful website redesign is a profitable investment that helps you achieve the goals you set for yourself. Without measuring these goals, you won’t be able to analyze the performance of your new site.
One Two Digital can support you in your redesign project in 2 areas:
- As a
digital strategy consulting agency , our team helps you manage your redesign project (audit, objectives, co-creation workshop, specifications) and monitor production until your new site goes online. - As a web agency, we support you in the creation of your new website based on your specifications.
Do not hesitate to contact us for an initial discussion about your project.
